What Your “Cover” Says About You
Jun 03, 2013What Your “Cover” Says About You
Think of your practice as a book.
What does the “cover” say about the great story going on inside?
We recently came upon a dental practice that had overgrown landscaping, weeds and a lot of broken concrete around the lot. We realized there may be a lot of great people doing fantastic work inside, but the outer appearance may be turning away potential patients. Real estate experts will tell you home buyers often make a decision about a house within a matter of seconds. 63% of home buyers will show up at a house after liking an online photo. First impressions count!
Take a look at the cover of your practice, from the landscaping, to the logos, to the photos of your team. What first impressions are you creating? Make sure they are an accurate depiction of the great work you are doing every day!
